Campaign Management
Enhance customer acquisition, retention, and reach across the customer lifecycle
Engage unreachable customer segments
NFTs unfold ownership allowing CMOs to reach new communities and demographics previously impossible through conventional Web2 methods.
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NFTs reach significant portion of the audience and customers who are not email natives.
Improve the effectiveness of
existing campaigns
Campaign managers can focus on the metrics behind each NFT campaign, the number of people who view, interact, claim, and revenue impact from it.
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Given the non-fungible nature of NFTs, these numbers are more critical compared to Web2 campaigns.
Unlock new revenue streams
within B2C and B2B
NFTs have multiple use cases e.g., membership, access to community, exclusivity, rewards etc.
These interaction points help to capture membership and ranges of usage as they unlock value for the owner and create new value for the brand.
Customer lifecycle use case:
Incentivize your customers to
engage and monetize
Transition to ORM
A new paradigm drives customer relationships based on ownership, i.e., transitioning from CRM to ORM (Owner Relationship Management).
ORM increases the lifetime value of a customer with an enhanced brand reputation. A strategic ORM approach increases customer engagement and creates new revenue streams. NFT ownership reaches
new communities and demographics previously difficult through conventional Web2 methods.
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Legacy businesses have used CRM integrations to create wallets, identity mapping, and marketing automation. Wallet management solutions require decentralization and management of a community-based workflow leading to better attribution and value exchange.
Main features of NFTs for Enterprises
Built on the
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Easy to use NFT
lifecycle management
Single dashboard to mint,
distribute, and track the
NFT lifecycle– with
predictable payments in fiat
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CRM integrations for
campaigns & analytics
Integrate with existing CRM
and automation tools
(Hubspot, Salesforce, etc.)
to seamlessly transition into
Web3 marketing
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Easy to claim –
reduce bounce
Multichannel NFT delivery
system (WhatsApp, Twitter,
email, QR Code) to create an easy and engaging experience without complex blockchain
wallet management
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Insights from NFT
interactions
Gather consumer insights including interaction type (such as social media sharing), utility usage, frequency, trading or monetization
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